16 Nov 2018
BIRGER.: 9 Territories | 3 Core Services | 1 Name
BIRGER.'s 2018 communication campaign consolidates key strategic messages carried out over the past years. This campaign focuses on its established Footprint, its Core Services and its rebranded Name since April 2015.
The journey culminating to this communication campaign required strategic decisions, investments and hard work. The company's go to market strategy, it's offerings and name have evolved with important milestones of this journey detailed below:
Since its rebranding in April 2015, BIRGER. has rolled out annual communication campaigns to communicate around its new identity, its developing African footprint and its new offerings:
The 2018 communication campaign paves the way forward by focusing on the 3 Drivers of BIRGER.'s development, namely its People to whom it provides ongoing training, its enhanced Services delivery model and Data which it will leverage upon to develop new offerings.
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03 May 2015
ENTREPRISE Blanche, Birger devient BIRGER. et consolide sa position
Après six décennies, la société familiale Blanche, Birger, créée en 1953, passe à une autre étape et prend désormais le nom de BIRGER. L’entreprise – qui avait démarré comme un comptoir d’achats, évoluant rapidement vers la fourniture de produits de “technologies” (dont les premières caisses enregistreuses des boutiques et supermarchés à Maurice), et également de services, clarifie son offre et revoit son architecture de marque.
