16 Nov 2018
BIRGER.: 9 Territories | 3 Core Services | 1 Name
BIRGER.'s 2018 communication campaign consolidates key strategic messages carried out over the past years. This campaign focuses on its established Footprint, its Core Services and its rebranded Name since April 2015.
The journey culminating to this communication campaign required strategic decisions, investments and hard work. The company's go to market strategy, it's offerings and name have evolved with important milestones of this journey detailed below:
Since its rebranding in April 2015, BIRGER. has rolled out annual communication campaigns to communicate around its new identity, its developing African footprint and its new offerings:
The 2018 communication campaign paves the way forward by focusing on the 3 Drivers of BIRGER.'s development, namely its People to whom it provides ongoing training, its enhanced Services delivery model and Data which it will leverage upon to develop new offerings.
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Revenant sur le rebranding de Blanche Birger – devenue Birger –, Jacques Harel estime que Maurice a l’infrastructure et la logistique informatique nécessaires pour stocker des données hautement stratégiques et confidentielles.
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Blanche Birger à la conquête de la région
Le CEO Jacques Harel veut profiter de la tendances à l’externalisation des entreprises et il privilégie trois axes : la monétique, l’infrastructure et la sécurité informatiques. Son objectif est de réaliser 50% du chiffre d’affaires à l’extérieur de Maurice.