The strategic metamorphosis of Blanche, Birger

30 Apr 2015

The strategic metamorphosis of Blanche, Birger

On 30th April 2015 the strategic metamorphosis of Blanche, Birger culminated with the unveiling and launch of its new brand, BIRGER.

After 62 years of continuous achievements in Mauritius and the Indian Ocean islands, the shareholders and directors of Blanche, Birger have taken the decision to rebrand the company following an internal reorganization.

This new direction to the business was initiated in 2010, when it was decided to focus the activities of the company in providing technology solutions and services in Mauritius and the Indian Ocean region.

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